Social media platforms and other digital tools have made it possible for anyone to run an online campaign, but what makes one stand out? The answer is in the small details which in the end, can have the biggest impact on the success of a campaign.
For organisers of European Citizens’ Initiatives, the level of online presence is often the deciding factor of whether or not they will reach the required 1 000 000 signatures (the least amount needed for them to be able to submit their initiative to the European Commission). At present this is even more relevant, as the COVID-19 epidemic has largely taken away the option of collecting signatures of support on the ground.
To better support organisers in these circumstances, on June 16th, the European Citizens’ Initiative Forum held a webinar on how to effective campaign online when running an initiative. The topic drew wide interest, especially since the battle for attention is now even more fierce.
In the webinar, communications and campaigning experts share their expertise on the subject and provide tips and hints related to the process. They also highlight the best practices to follow in order to build an effective communication strategy for a European Citizens’ Initiative, taking into consideration all the different elements such as social media presence, creating an attracting website and building effective networks.
Speakers:
Olga Kikou, organiser of one of the most successful European Citizens’ Initiatives – End The Cage Age
Meike Hartwig of Change.org, the world’s leading platform for citizen campaigning
View the full webinar recording here.
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The European Citizens’ Initiative Forum is operated by ECAS on behalf of and under contract with the European Commission and is implemented in cooperation with sub contractors Democracy International (Germany) and ProMedia (Bulgaria).